As a learning professional, you routinely meet with prospective customers at all organizational levels. All of these contacts hold some potential for you and your product or service; however, your real target is the leader of the enterprise who can, immediately and unilaterally, buy what you are selling.
But how can you distinguish yourself from the countless other voices this person is hearing all day and make a real impact? How can you make a significant connection with the leader of the enterprise?
The only way is by making a personal investment. Here are three things that you can do.
1) Build an Emotional Connection. Enterprise leaders not only have above average emotional intelligence, they readily connect with their equals in this regard. So how do you increase your emotional intelligence? It is an ongoing process of...
>> enhancing your awareness of your unique personal traits, characteristics and emotional reactions,
>> learning to master your natural responses to change, stress and adversity,
>> developing your ability to understand and truly empathize with others, and
>> generating a contagious sense of confidence and optimism in all your endeavors.
2) Create a Compelling Future. Enterprise leaders live much of their lives in the future. They are consumed by the challenge of creating a tomorrow that is bigger and better than today. To connect with them, you need to go there with them and share their passion for possibilities, potential and prospects.
3) Craft a Profound Story. Neuroscientists claim that the only way humans can reason and remember is through stories. Our brains are hard-wired to generate stories about everything we see, think and experience. If this true, enterprise leaders have a powerful predisposition to create grand epics. To connect with them, you need to listen for their particular story and find ways to add a significant chapter.
Business development professionals seeking to make a real connection with the leader of the enterprise need to look first at their own development, approaches and practices if they wish to be successful in this endeavor.
—The preceding article was written by Gregg Thompson, president of Bluepoint Leadership Development and the author of several books. More info: www.bluepointleadership.com/index.htm
Elearning! and Government Elearning! magazines announced today the Best of Elearning! Awards 2013 honorees. Readers and professionals from both the private and public sector cast 3,862 nominations for the best-in-class solutions across 25 product categories. Winners of each category will be revealed at the Enterprise Learning! Conference & Expo on August 26, 2013, which is co-located with the California HR Conference. The Best of Elearning! Awards program formalizes the “word-of-mouth” referrals practiced in our industry. MORE...
--The Top 100 Learning Organizations from Public and Private Sectors Convene to... »
Recent Aberdeen Group research on video learning showed that top-performing... »
A new CareerBuilder survey — conducted online by Harris Interactive from February 11... »
The International Association for Human Resource Information Management (IHRIM) has... »
NGrain is now delivering its Virtual Damage Repair and Tracking software to Lockheed... »
The City of Denton, (Tex.) has selected ITinvolve to help manage its IT assets.... »
Andy Wooler has been appointed as a senior learning technology consultant to... »
Webanywhere Inc., a developer of Web-based business elearning solutions based on the... »
If your organization has not embraced virtual learning, you are behind the curve. No... »
Organizations need to define, attract, and develop critical talent. This paper... »
The UN Department of Field Support (UNDFS) manages personnel, finance, logistics,... »
Nottingham Trent University (NTU) wanted to change the way its systems training was... »
Desire2Learn’s new Learning Suite is designed to help address relatively stagnant... »
Havok has integrated its Vision Engine framework with Scalable Display Technologies,... »
Assessments are generally thought of as a method to evaluate the effectiveness... »
Many organizations want to utilize the workplace analytics to target talent... »